WC135 MarApr 2024 - Magazine - Page 32
SPONSORED CONTENT
INGENIUM PUTS THE SPOTLIGHT ON CLEAN WATER THIS SPRING
INNOVATIVE IDEAS will be required to
tackle the serious societal challenges
the world is facing. Through multi-generational educational and entertaining
programming – from stand-out exhibitions, to immersive, hands-on workshops aimed at youth engagement –
Ingenium is taking its role as a catalyst
for inspiring creative minds seriously.
Composed of three national museums in Ottawa that welcome approximately 750,000 on-site visitors annually in family-oriented environments,
INGENIUM MUSEUMS ARE MAKING WAVES
DRAWING IN HUNDREDS of thousands
of visitors, Ingenium is uniquely positioned to tap into the curious minds of
Canadians in order to push the needle
forward when it comes to addressing
collective issues with global impacts.
Ingenium is hoping to make waves
across the country with its latest programming to reinforce the vital link between
science and the wellbeing of society.
Guided by the UN’s sustainable development goals, clean water is center
Ingenium is ready to harness its many
platforms to push the dialogue on key
issues of our time.
With a presence that runs across the
country and online, Ingenium and its
museums – the Canada Agriculture and
Food Museum, the Canada Aviation and
Space Museum, and the Canada Science and Technology Museum – offer
new insights on contemporary challenges through specialized programming that captures the minds of our
next generation of innovators.
stage this spring at Ingenium.
But how best to call attention to
complex issues in a way that assures
engagement, reflection, and inspires
meaningful action? By doing what
Ingenium does best – leveraging play
and discovery to take audiences on an
experiential journey as entertaining as
it is thought-provoking.
INGENIUM is putting clean water
and sanitation in the spotlight with a
new blockbuster exhibition, Oh Crap!
Rethinking Human Waste, coming to
Ingenium’s Canada Science and Technology Museum in Ottawa this May.
Originally curated and developed at the
Musée de la civilisation du Québec in
2021, the daring exhibition was a huge
success and received rave reviews from
visitors and critics alike – in Québec
and beyond.
Oh Crap! Rethinking Human Waste
invites visitors to challenge their
preconceptions and discover every
facet of one of the world’s most
misunderstood, limitless resources
– human waste. Visitors of all ages
will have opportunities to better
understand the impact of inequalities
in communities across Canada and the
world, and the changes they can adopt
that can help with access to clean
water, and waste management.
Following its debut in Quebec City,
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WATER C AN ADA • M ARCH/APRIL 2024
an evaluation conducted both within the
exhibition and afterwards revealed that
84% of visitors felt that the exhibition had
a positive impact on their perceptions
and actions.
With its audacious, fun, and engaging
approach to an important topic with
global impacts, the exhibition begs the
question, “Does human waste have to be
wasted?”, and invites museum-goers to
gain new insight on the importance of
this universal organic matter.
Both serious and playful, it explores
every facet of human waste through the
lens of microbiology, anatomy, history,
and culture, as well as art, engineering
and the environment. Above all, the
exhibition provides an overview of the
reality in countries facing urgent health
crises from water pollution by fecal matter, unequal access to toilets and other
pressing environmental challenges.
WAT E R C A N A D A . N E T
Photo credit: Ingenium – Canada’s Museums of Science and Innovation
PUSHING THE DIALOGUE: OH CRAP! RETHINKING HUMAN WASTE
