WC133 NovDec 2023 - Magazine - Page 34
EXPERT MARKETING
questions investigated the social component to understand
what people think of existing water features, and how
Stand out from the competition and
get their
the behaviour
visibility
you these
need,
they relate
towards
water features.
The descriptive responses received from the campus
from the team that knows your business.
We’ll create marketing that
community were used to identify the top five favourite
water sustainable
features
campuswrite,
(design dimension)
looks good, sounds great, and delivers
results.
Weonplan,
and analyze the top five reasons that are important for the
design, deploy, and manage the UCalgary
metricscommunity
so you (social
don’tdimension)
have to.
when it comes to
water use.
Let Actual Agency be your trusted
partner.
Five keymarketing
behaviours emerged:
action accountability, natural
feeling, individual concerns, mental clarity, and sense of place.
Correspondingly, the top LEED-induced features included:
Strategy
Advertising
automatic water taps, bottle refilling stations, the green roof
building, the water pond at the TFDL building,
Communications at theEEEL
Design
and water collection areas around the Schulich Engineering
Websites
Video
building.
This analysis illuminated how people relate to water
features and provided insights into the interplay between individuals and their environment.
Getty Images
Stephen Braun
(416)
Empowering the future of water sustainability
This idea of evaluating the connections between social dimensions and design dimensions is essential to effectively inform
water designers and empower water users to make better
choices. The first step in promoting water sustainability is
Todd@actualmedia.ca
understanding the factors that influence personal choices. Our
at UCalgary demonstrates how the “uncharted waters”
444-5842 x0111 research
www.actualmedia.ca
can enhance water-related knowledge, attitude, and behaviours,
and can serve as a blueprint for other universities keen on
incorporating similar water sustainability initiatives. Such innovations are needed to promote UNSDG applications, especially
when the cost of water has escalated to being unaffordable for
many.
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