001-40_WC_144_SEPT-OCT25_PT - Flipbook - Page 35
Stringent summer watering restrictions are
used to tackle the high water demand and
persistent summer drought conditions.
The city is responding proactively: stringent summer watering restrictions are used
to tackle the high water demand and persistent summer drought conditions. In 2016,
Metro Vancouver also implemented an
annual water conservation campaign called
We Love Water (now called It’s All Drinking Water). The campaign was designed to
raise awareness of Metro Vancouver’s water
system and the need to conserve residential
water while providing residential water
conservation tips despite the city’s rainy
reputation. The campaign has been using a
wide range of communication methods to
promote information, including television,
radio, print, outdoor advertising, social media posts, direct mail postcards, campaign
website, digital billboards, YouTube video,
online banner advertising, and weather
updates on local news.
Immigrants and barriers to water
conservation
All water campaigns are designed to
transfer knowledge to influence water use
behaviour in households. But for water
efficiency efforts, it’s questionable just
how well the conservation messages reach
diverse linguistic and cultural audiences.
In Metro Vancouver, immigrants are 42
per cent of the total population. In 2021,
the municipalities of Coquitlam, Burnaby,
and Richmond, had immigrant populations of 45.8 per cent, 50.4 per cent, and
60.3 per cent, respectively. About 27.6 per
cent of Metro Vancouverites do not usually speak either official language (English
or French) when at home, making the
highest percentage in Canada.
WAT E R C A N A D A . N E T
WATER C AN ADA • SEP TEMBER/
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